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Sell Your Home with Livingroom

How To Sell

The team at Livingroom Estate Agents ® offers more than 150 years' experience in property sales together with a vast degree of experience from previous careers in related fields such as; construction, interior design, investment management, print and digital and social media marketing, banking, HR and customer relations.

We can also call on a broad array of local advisors who will be able to help and advise as required. Livingroom prides itself on always finding a solution.


The valuers at Livingroom Estate Agents ® have worked through all property climates and truly understand the diversity of the Channel Island property markets. We offer a frank and honest approach to valuations - after all it is the most important stage of selling or renting your property. The figures Livingroom provides are based on current market conditions, experience of handling similar properties and given comparables at the time of marketing. You will sell or rent your property if the asking price is realistic and we will always be realistic. Livingroom has one of, if not the, largest database of current purchasers and tenants currently seeking a property in the Channel Islands - if you get the price right you will soon be rewarded with a high level of interest and activity.


Livingroom Estate Agents ® is the only estate agency in the Channel Islands to use professional photography as standard. Led by Simon Torode, a professional photographer and designer himself, Livingroom has received international accolade for a truly unrivalled service that puts quality design at the heart of our ethos.

In addition to its sales and lettings teams, Livingroom is the only agency in the Channel Islands to complement its offering with a full in-house creative team comprising professional photographers, drone pilots, videographers, digital media experts and publication designers to ensure clients' homes are marketed with a professional, quality approach as standard. The photographers at Livingroom are not just estate agents with cameras; they are specifically trained professionals with an eye for what will help your property to sell or rent. Livingroom follows the principle that first impressions last and pledges that it will always present your property in the best possible light.


Livingroom aims to list a property on our website within 24 hours of instruction although many vendors contact our team in advance to prepare the property particulars. Livingroom offers vendors a unique opportunity to approve unpublished particulars through our secure and private My Livingroom account (if vendors have registered online). Please talk to one of the team for more information if you have any questions


Livingroom is rightly proud of its ground-breaking website.

The 2012 incarnation of our website won the International Umbraco award for Best Web Design at the annual Codegarden conference in Copenhagen but we were given a great accolade by the International Property Awards, a collective of 50 industry professionals, who stated Livingroom's website was groundbreaking throughout the UK and not just in Guernsey.

The 2017 incarnation proudly won Best Real Estate website throughout the entire UK at the International Property Awards, beating multi-national firms backed by huge teams. This award win demonstrated that a quality online presence is a key component of contemporary estate agency and vindicated our pledge to always seek innovative solutions to the benefit of our clients.

Our brand new website, launched in October 2018, aims to build on customer interaction and provide an intuitive contemporary response to home buying, selling and renting. The site was six months in the making and we kept the user experience at the forefront of our minds throughout to create an modern comprehensive site that we hope you enjoy using.

Innovation has always been a watchword at Livingroom and our website is no different, it provides clients with functionality not previously available in the Channel Islands with home-grown technology such as Transparent Vendor Management (TVM ™®), transforming the way vendors sell their properties through online communication throughout the sales process.


Livingroom employs full time SEO management to ensure that its website and, ultimately, its properties are seen by all prospective purchasers and tenants. By embracing this technology, Livingroom's commitment to its vendors is that they will be seen first and certainly before rival firms. We do everything possible to direct online traffic to our website and individual properties. All of our properties receive valuable exposure from international online portals such as market leaders Prime Location, Zoopla and On The Market.


Livingroom Estate Agents ® was the first estate agency in Guernsey to use direct digital marketing as a sales tool. In 2006 we introduced a digital newsletter, which has since evolved into a highly intuitive and interactive publishing vehicle that supplies information to in excess of 4,000 people across the Channel Islands. Livingroom fully embraces its capability to send information with immediate uptake rather than relying on print timescales and lengthy lead times. The newsletters also contain news features and items of local interest. We ensure Livingroom is at the forefront of people's minds as they search for property in Guernsey.

There is no doubt that the digital revolution will one day render printed advertising obsolete and Livingroom is ideally positioned to take the lead here and actively asks the islands' populations to join them in supporting an efficient and eco-friendly source of advertising.


Livingroom first started using social media as a selling tool back in 2006 and it has been a great success story to date.

A few years ago people were concerned about how much information is shared in a public domain but acceptance of using social media as a selling tool is now commonplace in the Channel Islands. The infinite power of social media is a vital part of marketing properties to both our local communities and further afield.

In the same way that our email newsletters can have instant reach, our social media channels – including Instagram, Facebook, LinkedIn, Twitter and Pinterest – have been designed to publish brief and succinct information shaped to appeal to the various audiences and to help entice people to the website where they can view further information and imagery. Our aim has always been to dispel historical, stuffy preconceptions of the industry and open the door to ease of connectivity with the highly personable team behind the brand.

Livingroom has sold countless properties that were first seen on social media. Great care has been taken to build followers and our dedicated Guernsey and Jersey channels currently boast a combined 7,405 followers on Facebook, 2,104 on Twitter and 2,362 on Instagram (as of July 2019). We have also created secondary Facebook pages called ‘I am Guernsey’ and ‘I am Jersey’ which focus on sharing local news and information. We subliminally feed our news and property to the pages which boast 5,770 and 3,447 users respectively. The cumulative activity of the four Facebook pages ensures our posts can reach 16,622 users on Facebook alone.

Livingroom can proudly achieve an impressive, total digital reach of in excess of 33,000 users.

We’ve always been keen to embrace the latest technology and market ourselves and our properties in different ways.

Instagram stories are proving to be a key tool for sales as they allow an immediate glimpse into the features of a property in a fun and accessible way.

Our team’s creative and digital expertise ensures we publish the right content at the right times on the right channels; Instagram stories is just the latest way of achieving this.   


“Our entirely bespoke website, launched in October 2018, aims to build on customer interaction and provide an intuitive contemporary response to home buying, selling and renting. ”


There are individual cases where advertising is not always key to the sale of your home. Livingroom has often been described as the 'dating agency' of estate agents. By carefully deciphering your needs through good old-fashioned conversation we match people to suitable property rather than relying on daily advertising to do all the work. When choosing an agent do not be fooled into thinking that local mass paper marketing is good for your home; this may not be the case. It is imperative to talk to the team at Livingroom and use our experience to discover what the right approach is to selling your property. Livingroom achieves a large percentage of sales without following the well-worn path of its predecessors. You can trust our experience; we only ever have your best interests at heart whether you are selling, buying, a landlord or a tenant.


Livingroom prides itself on working with the best of breed in every field. We recognise that our specialist skills lie with property and marketing property so we have employed the very best Channel Islands public relations agency to ensure we are communicating as far and wide as possible with clarity and with a voice that truly reflects the dynamism and integrity of the Livingroom brand. We feature regularly on local radio providing expert commentary on the market. Rather than speak to our client base through the local newspaper we have chosen to have control of our messaging through our blog.

Livingroom’s team of experts are also relied upon for market commentary and insight by publications and media outlets – another valuable means of promoting our agency, our properties and our islands.

In the last year, Simon Torode has been interviewed by Locate Jersey about his and Livingroom’s move to the island and The New York Times for a feature on buying property in Jersey. To be asked to contribute to the latter after only six months in the island was a huge honour and a testament to a successful launch, strong branding and a positive, outward-facing stance towards property promotion.